In a shock sequence of stripped-back portraits on August 28, Cyrus is captured by Italian style photographer Paolo Roversi sporting outsized leathers and painted equipment from the home’s fall 2025 avant première assortment. “The American artist is captured in a brand new gentle…immersed in the core codes and archetypal expressions of the maison,” the model wrote in a press launch per WWD. Different photographs launched from the marketing campaign reveal the Plastic Hearts singer posing nude, her physique painted white “in homage to the maison’s white-overpaint bianchetto method launched in 1989,” per the home.

This can be Maison Margiela’s inaugural A-list icon, however Cyrus is no stranger to the model: she’s lengthy confirmed to be a Margiela lady at coronary heart. Cyrus endorsed Margiela again in 2023 whereas selling her hit single “Used To Be Younger.” The pop star has additionally worn the model on the pink carpet over the years — most not too long ago, the 2024 Grammys and the 2025 Self-importance Honest Oscar occasion. As Margiela’s inaugural face, Cyrus stated in an announcement: “Standing bare for a style marketing campaign felt main; all I wore was physique paint and the signature painted Tabi boots. In that second, Margiela and I turned one.”