SZA is Vans’ first-ever artistic director

SZA is Vans’ first-ever artistic director

Her debut marketing campaign with the model facilities round a black and white model of the skater-inspired Knu Skool footwear, launched in 1997 and redesigned within the Nineteen Nineties. Within the marketing campaign, styled by Alejandra Hernandez and directed and shot by Sophie Jones, the star wears the kicks in entrance of the pure backdrop of the Scottish Highlands. The footwear retail for $80 and are available on Vans.com.

Launched in 1966, Vans is recognized for his or her vary of footwear, clothes, and equipment for skate boarders and motion sports activities fanatics. In an interview with Vogue, SZA mentioned her love of nature and the ‘“ethos of skate tradition’” drew her to the model.

We’re unsure when SZA’s first collections will launch, but it surely’s secure to say that she’ll convey contemporary and unique concepts to Vans’ iconic staples. “I’ll go so far as they let me go,” she mentioned within the Vogue interview. “I’m nonetheless a novice, however I do know shade, and I do know silhouette.”

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